Marketing exams IUB Cameroon

INTERNATIONAL UNIVERSITY, BAMENDA (IUB)

KUMBO OUT-REACH CENTRE.

FACULTY OF SOCIAL SCIENCES AND BUSINESS ADMINISTRATION.

DEPARTMENT OF BUSINESS MANAGEMENT.

Semester Exams.

Course Title:  MARKETING

Course Code:___________________

Time Allowed: 3 Hours.

Instructions: Answer all Questions in good English

QUESTION ONE

A.    Explain how marketing discovers and satisfies consumer needs. (5 Marks)

B.     Distinguish between marketing Mix elements and environmental forces (4 Marks)

C.      Explain how organizations build strong customer relationships and customer value through marketing. (6 Marks)

QUESTION TWO

a.     Describe the stages in the consumer purchase decision process. (10 marks)

b.     Identify major socio-cultural influences on consumer behavior (6 marks)

c.      Describe the different concepts of social responsibility by Organizations. (6 marks)

QUESTION THREE.

Joybert ICT and Media Consultancy, a company specialized in producing radio, TV adverts and ICT consultant with Head quarters in Kumbo Bui Division is aiming to extend its market to Ghana and south Africa. After a field research, the management of this organization wants you to confirm which strategy is the best to employ.

a.     Explain each of these strategies giving advantages and demerits of each. (15 Marks)

b.     Explain the factors that Predisposes this company to market her services in the foreign market. (10 Marks)

c.      How can the government of Cameroon this company to compete with foreign firms of the same industry. (8 Marks)

Course Master

JAVNYUY JOYBERT.

“Put God First and He is Going to take you Places you could Never Imagine”