Thursday, 4 December 2014

Marketing social responsibility



Social responsibility is an ethical or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals.
1.       Profit Responsibility: profit responsibility holds that companies have a simple duty to maximize profits for their owner and stockholder.
2.       Stakeholder responsibility: stakeholder responsibility focuses on the obligations an organization has to those who can affect achievement of its objectives. These constituencies include customers, employees, suppliers and distributors.
3.       Societal responsibility:  this refers to obligations that organizations have to the:
A.      preservation of ecological
B.      General public.
Concerns about the environment and public welfare are presented by interest and advocacy groups such as international environment organization.

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