The strategy statement of a firm sets the firm’s long-term strategic
direction and broad policy directions. It gives the firm a clear sense of
direction and a blueprint for the firm’s activities for the upcoming years.
The main constituents of a strategic statement are as follows:1. Strategic Intent
An organization’s strategic intent is the purpose
that it exists and why it will continue to exist, providing it maintains a
competitive advantage. Strategic intent gives a picture about what an
organization must get into immediately in order to achieve the company’s
vision. It motivates the people. It clarifies the vision of the vision of the
company. Strategic intent helps management to emphasize and concentrate on
the priorities. Strategic intent is, nothing but, the influencing of an
organization’s resource potential and core competencies to achieve what at
first may seem to be unachievable goals in the competitive environment. A
well expressed strategic intent should guide/steer the development of
strategic intent or the setting of goals and objectives that require that all
of organization’s competencies be controlled to maximum value.
|
Strategic intent includes directing organization’s
attention on the need of winning; inspiring people by telling them that the
targets are valuable; encouraging individual and team participation as well as
contribution; and utilizing intent to direct allocation of resources. Strategic
intent differs from strategic fit in a way that while strategic fit deals with
harmonizing available resources and potentials to the external environment,
strategic intent emphasizes on building new resources and potentials so as to
create and exploit future opportunities.
No comments:
Post a Comment