CELBMD Students Business Plans

GROUP FOUR

A PROPOSED BUSINESS PLAN FOR PALM AGRICULTURAL PRODUCTION COMPANY  (PALC)

Summary

The Palm Agricultural Production Company is a start up business to go operational as soon as possible as a Palm Oil Production Company. The business has been  nurtured,  developed and established by a group of experienced entrepreneurs namely  Mr.  Njobara Silas, Mr.Verla Michael, Mrs. Jamuh Blandine and Mr. Msiyi Leonard Yungsi who have been brainstorming for the past 2 years to see what could change the lives of people in the rural community. Our Company will be located at Mboh Plain of Sabongari, Nwa Subdivision, Donga/Mantung Division in the North West Region of Cameroon. We have gained enough training and experience from the Centre for Entrepreneurship, Leadership and Business Management Development (CELBMD) Kumbo and are ready to work full time in the Company to give our customers the best of quality of our Products.

Our product will be in phases 

Phase one: Nursing of Seeds

Phase two:   Transporting of young Palm plants from nursery to the plantation (palm farm)

Phase Three:  Harvesting of ripe palm Fruits

Phase four:  Processing of our Quality Oil.

Phase Five: Sale of company product

1)    Name of the Business

The business is  Palm Agricultural Production  Company (PALC). This company will be solely responsible for the production of Quality Palm Oil for household consumption and industrial use.

2)    Working Hours of the company

Our company will open Monday to Saturday and on rotatory shift. In the first season of nursing, cultivation and planting we will work from 8.00 to 3.00 pm. In season two we will work in shifts with the morning shift running from 8.00 am to 2.00 pm and afternoon Shift from 2.00 pm to 7.00 p.m.

This is because the palms will be harvested from the farm before sending to the production plant. In order to guarantee our quality we aim at processing our Palm immediately as they are harvested.

3)    What do you do? (Fix, sell, build, feed serve?)

Our company will be fixed with permanent site at Mboh Plain because of the favourable climatic conditions and fertility of the soil which enables the rapid growth of palms. The population of Mboh Plain are peasant farmers and they cultivate mostly palms and process their oil locally. To encourage these farmers PALC has embarked on importing Quality and Fast growing Palm Seeds which they will nurse and supply to these farmers at cheaper prices.  This is in a way to guarantee the sustainability of Palm Agricultural Production Company (PALC) as we will in turn buy the palm fruits from these farmers to feed our Production Company.

After the sale of nursed improved seeds to the Farmers, PALC will import the palm oil production Machine and install in their acquired land. By then, their planted palms alongside those of the Mboh Plain farmers would have reach maturity stage thereby guaranteeing enough seeds, palm fruits and high production of quality Palm Oil.

As soon as production pick up, we will serve and sell our product to the rural, semi-rural and urban centres. We will do this because nearly every household in  this area and the towns consume our products on averagely every hour. In a larger scale, our product will be sold to soap producing companies like Azur Cameroon, SANET, C.C.C as raw materials.

Our waste product is hot cake for Animal Feed production companies. Our kernel Chaffs will be used for animal and Chicken rearing. We intend to rear these animals and chicken at small scale. The dung from this small scale production will serve as manure in the nursery thereby giving our palms its quality as we will not use Fertilizers which are harmful for human consumption.

4. Location

PALC will be located at Mboh Plain in Sabongari, Nwa Sub Division a small rural area community and the organisation sell shop and warehouse in Kumbo Town the capital city of Bui Division.

The Mboh plain has a favourable climatic condition with temperatures of about 18-26^oC which favours the growth of palms and vast land still not occupied by agriculturalist. Its geographical landscape (low lying plain) and fertile soil is also of added advantage.

The choice of Kumbo for the Warehouse is because it is located in the heart of the Bui Division, and mid-way between Donga/Mantung Division, Ngoketunjia  and  Bamenda the Capital of North West Region of Cameroon. Here it will be more accessible to our external customers and will also command a large market for our products.

5) Identify the Competition in Your Business Area and Location

We will have little or no competitors because in Mboh Plain only Small Scale production is being practiced. In Kumbo Town we will face little competition from other oil marketers e,g corn oil, soyabean oil, groundnut oil, Castor oil etc. Despite these competitors we are very convince that the quality and Grade nature (Grade 1, 2 and 3) of our product and also its affordable price will enable our customers satisfy their needs.

6) How many employees will you need? What specific positions will these employees hold?

At start up we will have 5 employees i.e

-         A Manager : To oversee the activities of PALC Ltd. Qualification =  First Degree in Business Management  Salary - 75,000FCFA

-         An Accountant and Finance Clerk: To handle the Finances of PALC Ltd – Qualification = HND in Accounting  Salary = 50000 FCFA

-         A Store Keeper:  To control the in and out of raw material. Qualification = ordinary Level or  its Equivalent  (36,750 FCFA)

-         A sale/marketing agent   -To sell and advertise the products  of PALC Ltd   qualification: Advance Level  in Commercial Studies (Marketing)   (39,000FCFA)

-         A temporal Agric Technician:  To study the soil, ensure proper nursing and planting, and seed multiplication; qualification - First Degree in Agriculture (Negotiable amount)

In year two, we will have 10 permanent Staff  i.e

-     Manager

-     2 Accountant/Financial  Clerks (Mboh and Kumbo)

-     1 Store keeper

-     1 Agric Technician

-     2 operators

-     1 driver

-     2 sale/marketing agents

-     An Auditor  to audit the account of the companyon yearlybasis (negotiable amount)

In year one, we are starting up with nursing and planting. We will employ unskilled labour to prepare site and planting. While in year two is likely that we employ more workers because our processing machine would be install and processing begun. We will employ temporal bottlers to maximize cost.

The required capital at start up is 10,000,000 Francs CFA to import seed and prepare site. We are targeted at selling about 14,000 nursed palms and to plant 30,000 palms in our palm farm. The initial price of 1 nursed palm at Mboh is 1200 Francs and we target to supply to our rural farmers at 1000 Francs per improved palm specie. From our finding the cost of our processing machine and bottling equipment is 25,000,000FCFA.

7. Why do you think your business will succeed?

       i.            There is no oil supplying company in the locality. The few that existed fall short of stock and now we are coming to replace and because of the knowledge acquired from CELBMD we are sure that we will succeed and stay in production.

     ii.            Our oil being of grades (Grade 1,Grade 2 and Grade 3) will captivate industries (firms) wholesalers, retailers and individuals consumers.

  iii.            Our waste product will in turn be use for animal feed production, which will in turn give us quality manure for our next round of production.

  iv.            Our product demand will command a positive market due to our strategic location and market research.

     v.            Proper financial  management with the knowledge from CELBMD

  vi.            We will also advertise our products through Radio Stations, and other media. We will also post our product on the organisation website (www.palc.org)

vii.            We have a well trained and skilful employees who will put in more efficiency.

viii.            We also join other Agricultural Association and CIG for more advises.

To conclude, following the market research and the quality of business management and marketing skills we posses, we will have to succeed with this business. With these methods in our channels of distribution which are the ways by which goods produced reach the final consumers i.e

Producer - wholesalers - Retailers - Consumers

Producers - Retailers  - Consumers

Producers  - wholesaler - Consumers

Producers - Consumers

The Logo for Palm Agricultural Production Company (PALC Ltd)

The Slogan

Meyeux l’huille (Best Quality oil)  Mboh

 

Advertisement Page

1)     Mamy Changa – Supporter of Meyeux l’huille

2)     Mamy  Solange – Neighbour suffering from  cough and Gastric because of bad oil consumption

Start

1.      Mamy Changa: Good morning Mamy Soo..

2.      Mamy Solange:  Answers; Good Morning  Mamy Changa ..

1.      How did you slept Mamy Soo and why are you holding your chest and by the way you were coughing the whole night; What is it?

2.      My neighbour help me with this palava! I have a serious problem, it’s about a month and a week and I can’t locate where or which palm oil is better than the other. This my cough and chest pain is resulting from the palm oil I bought last market day from Papa Sabongari. I’m very confuse, I do not know where to start or what to do. That oil is very bad and has given me cough and gastric.

1.      Mamy Soo! You too, you talk and complain a lot, I’ve always advised you to listen to radio and watch television news, but you and Nigeria film only God knows! Listen very carefully, there is this new Oil Company in town. They are the talk of the town now PALC Ltd.  This new company is producing the best quality palm oil also called Meyeux l’huille. The National  Radio and Television and other local radio stations do advertise it.

Come and see something, Let me not only talk orally, you will see the practical part of it, look at my Eru soup that I prepared yesterday, it has not clot yet, take a taste my friend.

2.      Is this the oil you are talking about? It look like groundnut oil and taste appetising. M m m very delicious and attractive oil.

1.      That is not enough, the reason this oil is the best is that, their oil is being produce in grades. Grade 1 can only be compared to groundnut oil, Grade 2 pure red oil and nice taste. Grade 3 better oil than other red oil from any place around. You can even make your choice.

That is not even enough reason yet! You see that savon called Azur and Omo Azur, that company buy the same oil to produce their savon and Omo that is why papa Changa’s white shirt is always sparkling. The fuming of that savon and omo is great!!

2.      Oh Oh, I can see and have heard with my own ears, and taste with my own mouth. I will send Solange immediately to PALC to purchase my own Meyeux l’huille. Mamy Changa how can I pay you for this information only…..

1.      Mamy Soo  Soo, what are friends for?  You should always have this information with you

(hands joined and raised up saying)

Avec meyeux l’huille tout la famile est etoil

With Meyeux l’huille every family is a star

Developed and presented by

1.      Verla Michael – 677 612 217

2.      Njobara Silas Ngah – 677 721 961

3.      Jamuh Blandine Kwasinwi – 670 222 846

4.      Msiyi Leonard Yungsi  - 675 427 215