Globalisation

Many organisations are finding that they need to move their competitive boundaries beyond local and national markets and into the international and global marketplace in order to survive in the competitive marketplace and to become internationally competitive. 'Going global' may provide an opportunity for an organisation to take advantage of economies of scale and to improve its competitive edge or advantage over other organisations.

Management will need to examine carefully the impact of 'going global' as there are significant differences between the cultures of the countries in which the organisation wants to operate and the Australian culture and also that of the organisation itself.

Organisations, in their attempts to 'go global', have a wide range of options and strategies that they can adopt to achieve that objective. These include:

• an export program involving local production

• licensing organisations in other countries to manufacture its product or to provide its service

• establishing franchises in other countries

• establishing subsidiary enterprises in other countries

• importing goods or resources from other countries for local manufacture

• altering current practices and procedures to achieve internationally competitive standards against imported products or services